The Schools That Changed the Words

Ideas do not stay in books. They move through universities, professions, institutions, courts, media, dictionaries, and classrooms. Over time, they...
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Propaganda by Redefinition: How Words Change Culture

Propaganda does not always begin with a lie. Sometimes it begins with a new definition. The old word remains, but...
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The Redefinition of Man and the Words That Changed Culture

A culture can be changed without tearing down its buildings or rejecting its laws. Change the meaning of its most...
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What the World Is Seeing in America

America’s 250th birthday is a chance to see the country with fresh eyes: not as a perfect nation, but as...
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How to Choose an Expert

A real expert may deal with complex problems, but he is not confused by them. He separates the parts, puts...
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When Sales Resistance Becomes Information Resistance

Sales resistance begins as protection against manipulation, but it can become resistance to outside information itself. The remedy is inspection.
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How Interest Drives Learning

A student learns best when he has a real reason to learn. Purpose creates interest, interest directs attention, and attention...
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How to Speed Up and Improve Study

Study becomes faster when you study from use. Do not study merely to become something. Study as the person who...
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How to Overcome Fear and Make Better Decisions

Fear controls decisions when we refuse to confront what might happen. By facing possible consequences and becoming willing to experience...
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